Grill’d to open in Sydney top luxury precinct
Rising cost-of-living pressures are rippling through even Sydney’s most elite dining strips, forcing a rethink in strategy. Once the exclusive domain of high-end restaurants, Barangaroo is now pivoting—welcoming more casual fare like the burger chain Grill’d, complete with free burger giveaways to draw in diners.
Barangaroo, known for its harbour views, luxury bars, and fine dining, has long catered to wealthy patrons. But economic strain is clearly biting: the area is now opening its doors to budget-minded customers as well. Grill’d’s entrance marks a noticeable shift in tone for the precinct.
To launch its Barangaroo location, Grill’d will hand out complimentary burgers to early arrivals, then offer discounted deals afterward. The first 754 burgers free on Thursday and $10 burgers on the Thursday and Friday. This isn’t just a marketing stunt—it’s a recognition that in today’s climate, even upscale precincts must broaden their appeal.
The move reflects a broader trend: according to ABS statistics, food and non-alcoholic beverage costs are among the biggest contributors to inflation in household budgets, second only to housing. For restaurants and eateries, that means walking a tightrope—balancing the desire to remain aspirational, while acknowledging that diners’ wallets are stretched tighter than ever.
Australian Hospitality Directory, 1st October 2025
