Get creative with Goodman Fielder

Goodman Fielder Chefology

Chefology is the study of creativity and innovation in the kitchen, to inspire culinary excellence.

Become a leader of innovation and showcase your talent to your peers. We challenge you to show us our bread like we’ve never seen before! A $1000 prize is up for grabs for the Chefology Champion.

Ingenious applications, inventive recipes or innovative techniques – create those dishes you’ve only ever dreamt about.

Bread is a staple of the kitchen, your challenge is to make it the star.

Show us what you’ve got!

  1. Bread is the hero 
    Get thinking about how bread can be used to drive food innovation

  2. Jump on the tools 
    Line up your Goodman Fielder bread and get cooking!

  3. Get the killer shot 
    Take a photo and upload it onto the website below

  4. Claim your prize 
    Most innovative recipe wins, as judged by our panel of chefs

Visit to enter


October 11th 2016


Goodman Fielder Foodservice

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