MICE has garnered a reputation across the Asia Pacific region as the premier and most dynamic coffee-centric event. Since its inception in 2012, it has evolved into an indispensable gathering for all members of the coffee industry.  

With nearly 11,000 participants in 2023, MICE serves as a vital platform bringing together café proprietors, roasters, equipment producers, service providers, and others, fostering genuine business prospects.  

The exhibition offers abundant networking avenues, complemented by Melbourne Coffee Week, undoubtedly the highlight of the year! 

MICE2024 is scheduled to take place from May 12th to May 14th, between 10:00 am and 5:00 pm, at the Melbourne Convention and Exhibition Centre.