The startup first went live in the UK in February and today said it would launch in the Australian market by early next year after achieving “significant growth” in the UK.
truRating is already piloting its technology with a number of Australian merchants and is looking to expand the program with other merchants.
truRating CEO and Founder, Georgina Nelson says the company is now looking to international expansion, with Australia top of the list of countries it will enter next, based on rapid growth and technology advancements in the region.
Nelson says the truRating system empowers customers to provide feedback in a quick, simple and unique way and at a time when their feelings are strongest, as they are paying for goods and services.
Nelson says the technology has processed more than 400,000 ratings to date, demonstrating 40% week-on-week growth.
“Our goal is to make it as simple and quick as possible for customers to give, and merchants to gather, honest feedback. We know that customers want to provide thoughts on their retail and hospitality experiences but to date, the methods available to do so have been cumbersome, time-consuming and are often not entirely anonymous. All of these factors deter customers from letting retail and hospitality providers know how they feel,” Nelson said."In the last couple of months alone, over 130 venues have gone live with truRating in the UK, and there are commitments from some of the world's largest retailers and hospitality companies to come on board later this year. For consumers, this means having the ability to give ratings at their local stores, their supermarkets, their coffee shop and in their favourite restaurants before 2016.”
While a launch date has not yet been confirmed, Nelson says the company is aiming to be in operation in Australia by early 2016.
“Australia is an exciting market for us to launch into next. The FinTech and data sectors are undergoing a period of innovation and growth, and we are confident truRating will add a significant contribution to this.
“We are also seeing demand from consumers for the ease of our service. Our metrics in the UK demonstrate that 88% of people provide feedback using our method, and we have strong evidence to suggest this trend would be replicated in Australia.”
As well as giving customers a simple method to be heard, truRating offers retail and hospitality merchants of all sizes, a quick and easy way to gauge customer sentiment via an analytics dashboard. A rotation of five questions ensures that every paying customer is asked one question about one of the following aspects of their experience:
• Service
• Value
• Experience
• Atmosphere
• Product
Merchants also have the opportunity to add two questions of their own to the system, in order to gain feedback for a specific element of their customer service, such as a new marketing campaign or store layout. The information collected through this process allows merchants to obtain crucial data collected during the customer’s interaction with the business, rather than hours or days after their experience.
