Refurbished Sebel in Melbourne

Accor Vacation Club has announced that its apartment hotel in Flinders Lane Melbourne is now to be known as The Sebel Melbourne Flinders Lane, part of a group of properties that offer superb facilities and individual service in the most desirable locations.

Two years ago the hotel underwent a $4.3 million makeover, of the hotels suites and public areas, to bring the property back to its glamorous glory, so well known by stars of stage and screen over the past two decades.

Now, staff trained in discretion and top flight service, and will be dressed in new uniforms designed by David Lawrence, Country Road and Sportscraft will host guests in Sebel style – sophisticated elegance.

The all suite apartment hotel is a market leading boutique product, consistently rating highly on Trip Advisor and other forums, popular with Accor Vacation Club Members and the general public due to its central location in the heart of the CBD.

Craig Wood CEO of Accor Vacation Club commented "The Sebel is a brand that is rich in history, with the flagship property, The Sebel Townhouse opening in Elizabeth Bay on 23 December 1963. This soon became the place to stay and hosted guests such as Elton John Liza Minelli and Michael Jackson."

"Independent, intelligent guests will welcome the freedom, space and functional benefits Sebel offers. The Apelles Apothecary range of organic amenities are top rate, and the welcoming signature lounge area will be a congenial meeting place for those who choose to linger. Personalised service from mine host is to be expected, and will be delivered by teams with a "can do" attitude and who are intuitively empowered to assist the guest in all facets of their stay.

"The Sebel Melbourne Flinders Lane was a well known haunt of the stars of music, stage and screen due to its proximity to the Art Centre, concert halls and theatres. Rumors had it that there was a secret tunnel entrance that could be used by the rich and famous for a quick exit, or private entrance," he added, "but these have never been truly substantiated."

The building, which is located at 321 Flinders Lane, was built in 1921 on the former Dr Jaeger's Sanitary Woollen System Co Ltd site, the company later evolving in to the internationally renowned Jaeger fashion house. The building was first tenanted in 1923 and housed various textile and fashion retailers including Wallace Buck & Goodes P/L, the founder of Henry Bucks & Co P/L.

Source: AccomNews, 20 November 2013