Accor expands Mövenpick footprint with Adelaide conversion
Accor is accelerating its Mövenpick pipeline across Australia and New Zealand, with a newly signed agreement to rebrand a well-known Adelaide property marking the Swiss-heritage brand's fifth outpost in the region.
The Peppers Waymouth Adelaide, a 202-room property owned by the Mattioli family, will transition to the Mövenpick banner from December following a multimillion-dollar refurbishment that has already delivered redesigned guestrooms, new suite and family room categories, a contemporary restaurant and upgraded meeting facilities.
Further works are planned for the coming months, with the property's interior concept drawing inspiration from South Australia's landscapes, including the Limestone Coast, Barossa Valley, Murray River and Flinders Ranges.
For Accor's Asia Pacific chief operating officer Adrian Williams, the signing is a signal of broader ambitions. Speaking to The Australian, Williams confirmed he is in active negotiations with developers and hotel owners to bring additional Mövenpick properties — through both new builds and conversions — into the Australian and New Zealand markets.
"For Movenpick we see great opportunities in major capital cities in Australia and hope to make some announcements soon, and also in leisure areas. It's a great brand for reimaging an existing hotel and lifting a hotel into a premium product."
Williams described the brand's trajectory as one of genuine global momentum. "Globally it's a growth brand, we are seeing more interest in Movenpick as a premium brand across key markets," he said.
On the Adelaide conversion specifically, he pointed to the city's cultural and culinary strengths as a natural draw. "Adelaide is a dynamic city with a strong cultural and culinary identity, making it a natural fit for Movenpick," Williams told The Australian. "This signing allows us to introduce a brand that resonates with today's travellers – one that brings people together through generous hospitality, shared experiences and a genuine sense of place."
Mattioli Group founder Domenic Mattioli echoed the sentiment, noting that the rebrand builds on considerable capital already deployed into the asset, and pairs that investment with a globally recognised name known for warmth and quality.
The Adelaide property joins existing Mövenpick hotels in Melbourne, Hobart, Auckland and Wellington — a footprint that underscores just how quickly the brand has taken hold in the region since its introduction. Founded in Switzerland in 1948 as a restaurant concept, Mövenpick now operates more than 140 hotels across upwards of 40 countries and is projected to grow its global network by more than 70 per cent within five years. The Mövenpick Singapore, slated to open later this year, is set to become the largest property in the Asia Pacific portfolio.
Accor's global chief development officer Camil Yazbeck pointed to the brand's dual appeal for investors and guests alike. "Movenpick delivers on both fronts," he said. "Its focus on joyful reconnection, combined with a highly adaptable and efficient model, makes it particularly compelling for conversion opportunities such as Movenpick Hotel Adelaide."
One of the brand's most distinctive offerings is the daily complimentary Chocolate Hour, featuring house-made chocolate-themed sweets that rotate each day, which will be available to all guests at the Adelaide property from opening.
Jonathan Jackson, 7th May 2026
