IMG Hotel Group expands regional portfolio with landmark Tamworth acquisitionJLL Hotels & Hospitality Group is pleased to announce the IMG Hotel Group acquisition of the Tamworth Pub Group (TPG) in a landmark $160m transaction, further reinforcing the str

JLL Hotels & Hospitality Group is pleased to announce the IMG Hotel Group acquisition of the Tamworth Pub Group (TPG) in a landmark $160m transaction, further reinforcing the strength and continued demand for high-quality regional hotel assets.

The portfolio comprises the Longyard Hotel, Southgate Inn, Family Hotel, The Pub along with Brittan’s Brewery, and represents one of the most significant pub transactions in regional New South Wales in recent years. The portfolio was sold by the TPG Group, a JV between Tamworth local Craig & Tierzah Power and the Sydney-based Oscars Hotel Group, with the transaction managed by JLL Executive Director John Musca and Senior Vice President Kate MacDonald.

Strategically located across Tamworth’s high-growth southern corridor, the assets collectively include more than 20,000sqm of freehold land, 108 electronic gaming machines, accommodation offerings, and three retail liquor outlets. Together, they form a premium, community-focused hotel network regarded among the strongest in regional Australia. The transaction highlights the ongoing institutional and private investor demand for resilient, cash-generative pub assets nationally.

This acquisition represents a natural extension of IMG’s existing footprint across key regional centres including Dubbo, Wellington, Mudgee, Orange, Bathurst, Mittagong and Cabarita. The Tamworth platform provides both geographic alignment and operational synergy with IMG’s established portfolio.

IMG Managing Director Andrew Turnbull said: “Tamworth presents a compelling opportunity underpinned by a well-managed portfolio with strong economic fundamentals, population growth and diversified revenue streams. Just as importantly, these venues are deeply embedded within their local communities.

We want to acknowledge and commend the outgoing owners—Craig & Tierzah Power and Oscars Hotel Group—for building an exceptional team and collection of businesses. We are fortunate to acquire such high-quality assets and look forward to continuing their legacy within each community.”

Tamworth, with a population exceeding 65,000, continues to benefit from sustained growth, supported by infrastructure investment and economic expansion. Major projects such as the Baiada poultry processing facility, alongside nationally recognised events including the Tamworth Country Music Festival and activity at the Australian Equine and Livestock Events Centre (AELEC) contribute to a diverse and resilient local economy. 

The sales perpetuate the capital flow to the pub hotel asset class where earnings strength across the board historically defy retail trading trends, and barriers to entry remain high. 

“Cornerstone to these sale outcomes is understanding the varying capital drivers at each market level, and the boardroom strategies of industry stakeholders, and we sit amidst a plethora of transactional discussions, such is the voracious current demand for these bullet-proof assets”, stated Mr Musca. 

JLL, 25^th March 2026