Uber Eats boosts Perth restaurants
Uber Eats has been transforming the restaurant scene in Perth since arriving there in October.
There’s been a surge in home-delivery orders since then and restaurants are signing up, keen to break into new markets and attract new customers,
Northbridge-based Greek restaurant Filos & Yiros was one of the first to sign up and owner Simon Psaros says the partnership has been going gang-busters.
“For the first few weeks we were doing about $2000 extra in orders a day,” Psaros told the West Australian.
“As more restaurants have signed up to UberEats, the impact has been diluted as customers obviously want to try new things. We are back to around half that now but expect things will pick up again with time.”
Psaros says people have been trying his restaurant’s food at home and then they have made the effort to actually come in for a meal.
“Uber has helped spread our brand name beyond our normal reach. It’s reach has been very powerful, getting us into homes and offices,” he said.
It’s had such an impact that Psaros has now hired someone to take care of online orders.
He is now planning to pilot a delivery-only “pop-up” kitchen in South Perth, servicing that area via UberEats.
UberEats general manager for Australia and New Zealand Simon Rossi says the service has really taken off in Perth.
He claims it is receiving “tens of thousands” of orders weekly. These are shared between “hundreds” of restaurant partners and “thousands” of delivery partners, using bikes and motorbikes as well as motor vehicles.
He says it provides restaurants with an additional revenue stream and the opportunity to expand without making a big capital outlay to increase restaurant capacity.
UberEats charges customers a $5-$7 delivery fee depending on the area. It gets a negotiated cut of the food order.
The delivery usually operates within 6 kilometres of the restaurant.
by Leon Gettler, March 17th 2017
