Restaurants turn to big data and LinkedIn to attract customers
The big trend now is for restaurants to mine big data to get close to their customers.
Restaurants are now using LinkedIn to get a handle on their customer’s job and employer.
It’s all provided by Australia’s largest online booking system Dimmi which has integrated the LinkedIn into its offering.
They can even use big data to get information on order history, overall spend, and even lengths of stay.
All this allows itemised bills to be automatically stored against customer profiles.
Dimmi is also using big data to provide restaurants with details about customers’ dining preferences, showing them a list of restaurants they had previously dined at and even their reviews.
Restaurants now taking advantage of it include modern Australian restaurant Nel in Sydney's CBD, Hotel Centennial in Woollahra and Italian restaurant Ormeggio at The Spit in Mosman.
"We're building rich customer profiles that show how they want their steak, that their favourite spot is table 15, that now they're the CEO of Macquarie Bank," Dimmi's Stevan Premutico told Braidwood Times.
"This is not about taking a 'big brother' approach, this is about using data to inspire more memorable dining moment.”
It seems to a trend that’s gaining momentum. More than 1000 Dimmi users have so far given their consent for their profiles to be connected with their LinkedIn accounts.
In a sense, it’s inevitable that restaurants would get into this as other industries like airlines and hotels have turned customer recognition into an art form that allows them to offered tailored experiences.
Dimmi, was purchased by US travel giant TripAdvisor last year.
It has more than 1 million customer profiles. Adding to this astonishing figure is its claim that it has processed 25 million bookings for its 3500 partner restaurants.
As for LinkedIn, it’s in the process of being acquired by Microsoft which is battling concerns by European Union competition enforcers.
by Leon Gettler, November 22nd 2016
