Free burgers for life – just get a tattoo
So now Melbourne eatery Café 51 has come up with a new stunt to bring in customers - lucky people can get a burger a day for the rest of their life.
Just one catch: they need an image of the café’s burgers tattooed on their body.
It’s not exactly a new idea. Back in June, Melbourne fast food chain Mr Burger announced it would give free burgers for life to anyone who legally changed their surname to Burger. It had a massive response and was even picked up as a story on Columbian national radio.
But that came to nothing when Mr Burger received a letter from no less an authority than the Victorian Government Solicitor’s Office, telling them they wouldn’t be processing any such name change.
But Café 51 co-founder Steve Agi says the idea didn’t come from Mr Burger. He reckons it was cooked up by the customers.
“We’ve already got half a dozen people who have had burgers tattooed on themselves. They sort of did it and that was what triggered it,” Agi told the Weekly Review.
“They come in and roll up their sleeve or lift up their shorts leg. They already did it without us having to ask.”
The café, which has locations in South Melbourne and St Kilda, launched this as part of a competition on Sunday. And it had an impact. By Monday, 450 people had registered.
The key is burger selection: the burger on the menu you get tattooed is the one you get for free.
Agi said there’s been so many registrations that plans to restrict it to just 10 winners might need to be re-examined.
We were talking about limiting it to 10 but given that it only went live last night and we are planning to take registrations for all of October, it may blow out to a little bit more,” he told the Weekly Review.
“We will see how things go.”
by Leon Gettler, September 27th 2016
