Name dispute brews as ‘Pino’s’ restaurant returns to Alexandria under new ownership
A name row has erupted in Sydney’s inner south following the reopening of an Alexandria restaurant under a familiar banner, with legal teams engaged in a dispute over the rights to the “Pino’s” moniker.
Pino’s Vino e Cucina, a neighbourhood fixture for nearly 10 years, closed in May after owner Matteo Margiotta cited long-term lease uncertainty. At the time, Margiotta said he would shift focus to a new Cronulla venue: Pino’s Vino e Cucina al Mare.
However, confusion emerged last week when the Alexandria site reopened under new ownership as Pino’s Vino e Cucina Alexandria, retaining some former staff and menu elements. The development sparked online debate, with Reddit users describing the situation as a “custody battle” over the restaurant’s identity.
Margiotta, who sold the business, expressed disappointment at the continued use of the name. “It’s been a massive problem … they can’t call it Pino’s,” he said, confirming legal proceedings were underway but declined further comment.
New operator Manish Agrawal countered that the name’s use was contractually permitted. “It’s part of the sale contract [that] we can use the name … we agreed we would put Alexandria on the end,” Agrawal said.
Agrawal, a local with 15 years’ experience in hospitality, has retained elements of the former venue while refreshing the menu. “I’m working with the chef on a new menu,” he said, noting a new wine list and seasonal dishes will roll out shortly.
Restaurant naming disputes are not uncommon. High-profile cases include Heston Blumenthal’s successful court action to protect The Fat Duck name and a prolonged legal battle between Sydney burger outlet Down N’ Out and US fast-food chain In-N-Out Burger.
Wes Lambert, chief executive at the Australian Restaurant & Cafe Association, said, “We encourage restaurants to be unique and have their own identity. We discourage using similar brands to promote your business because consumers will be confused.”
While Margiotta and Agrawal remain at odds, the latter hopes for resolution. “I wish the whole thing would go away,” Agrawal said.
Jonathan Jackson, 17th June 2025
