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Byron's Beach Hotel for sale with a price of over $100m

The owners of Byron Bay's Beach Hotel have put the pub on the market with a price tag of over $100 million.

A consortium backed by Melbourne's Liberman family bought it for $70 million in 2017.

The pub has more than 100 metres of frontage to Byron’s Main Beach, a hotel with 25 newly appointed luxury hotel rooms, a swimming pool, beer gardens, restaurant, function spaces and a bottle shop.

The sale has been driven by fielding "a number of unsolicited approaches" for the asset, according to selling agents JLL said IIG.

The operating rights for the hotel are also up for sale as hospitality duo John and Lisa Van Haandel end their 12-year stint managing the pub.

"This is a magical asset like no other nationally or around the world, offering irreplaceable, uniquely Australian licensing and trading approvals, sought-after operating scale and an aspirational lifestyle location that you can safely say can never ever be replicated," Musca said JLL national director John Musca.

The pub counts plenty of celebrities as its patrons due to the number of local residents who are Hollywood A-listers including actors Chris Hemsworth and Margot Robbie.

The pub's general manager, Elke van Haandel, said they were excited to bring their vision “for the evolution of the Beachie” to new owners.


Sheridan Randall, 9th September 2019